How do you take a long-format story and format it in a way that is not only easy, but compelling to read? PitchFork has done exactly that with this story on Janelle Monae. Read. Enjoy.
Sure, some people might view their content as “political” in nature, and thus, might disagree with it. But when you combine useful information (how -to items) with links to newsworthy articles, humor and the sharing of content from other like-minded groups, you’ve got a pretty special content plan. Not to mention that they back up their cause by planting 20 trees for every t-shirt they sell. Nice job fighting your fight, GASN.
Many brands talk about finding a “voice” and a “personality” for their social media platforms, but very few of them actually do it.
For an example of someone doing it right, I present to you, the Russel Athletic Bowl…
— RussellAthleticBowl (@RussellAthBowl) June 6, 2013
— RussellAthleticBowl (@RussellAthBowl) June 7, 2013
This is an annual college football bowl game that’s really only top of mind for fans for 1-2 months a year. But instead of going dormant on their social media properties for the other 10 months, they have created a fun, engaging and unique personality that keeps fans interested all year long. 4,300 followers can’t be wrong.
I don’t own a GoPro. Mainly because the stuff I can do doesn’t come anywhere close to being as cool as the stuff professional snowboarders, mountain bikers, surfers, rock climbers, race car drivers and others can do. No one wants to watch a switch 180 off of a small kicker at Breckenridge.
But that’s exactly why GoPro’s video content is so great. They make people want to buy their product by simply highlighting what the camera does best. No scripts, no voiceovers, no special effects…just compelling video with some saucy editing. Stuff that any of us could (theoretically) do.
Fantastic video from writer and climber Brendan Leonard and production house, Duct Tape Then Beer. Leonard talks about his appreciation for the small things in life and his love for his hobby. What makes the video special are the sponsorship’s from Arc’Teryx and Yakima. Neither brand is discussed and both are only seen in fleeting glances, but they chose to associate themselves with a message, an ideal. More and more brands are struggling with the balance between logo shots and company mentions, but as this video shows, content is more about association and emotion, not metrics.