Brand Logos: Stop the Madness

H/T – Tim Delger (http://www.timdelger.com/)

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Huckleberry Roasters Make us Want Coffee. Now.

A sampling of Instagram images from Huckleberry

A sampling of Instagram images from Huckleberry

We tend to post frequently about our neighbors here in Denver, but that’s mainly because we’re more familiar with the product and see more from them on social media. Huckleberry Roasters is no different (our neighbors on Pecos Street, and now Larimer Street as well). Part coffee, part breakfast, part roasted beans, a sprinkle of neighborly love (hey, Topo Designs) and all extremely simple, clean and eye catching. More lifestyle than product…which makes me want a bag of Blue Orchid, please.

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Stio on Pinterest

Stio on Pinterest

We stumbled across one of our favorite outdoor apparel companies’ (Stio) Pinterest accounts the other day. This is Pinterest done right from a business standpoint. Sure, they highlight their product lines, and provide sneak peaks of new products. But they also have boards like “The Epic & Quiet Moments,” “Mountain Towns We Love,” and “We Like Your Style” – which highlights Stio customer’s own personal style, even if it isn’t Stio clothing. Those boards aren’t selling anything directly…they just do a great job of telling people who Stio is, and what it stands for.

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Topo Designs on Instagram

Topo Designs on Instagram

Aside from the fact that their products are amazing, they share their user’s photos…often. And the photos aren’t Red Bull athletes jumping off cliffs. They’re real people doing the things you and I do on weekends. Authentic + Visual + Approachable = great content.

Content Bacon is published by a couple of guys who work in public relations and social media for GroundFloor Media in Denver, CO.