We stumbled across one of our favorite outdoor apparel companies’ (Stio) Pinterest accounts the other day. This is Pinterest done right from a business standpoint. Sure, they highlight their product lines, and provide sneak peaks of new products. But they also have boards like “The Epic & Quiet Moments,” “Mountain Towns We Love,” and “We Like Your Style” – which highlights Stio customer’s own personal style, even if it isn’t Stio clothing. Those boards aren’t selling anything directly…they just do a great job of telling people who Stio is, and what it stands for.