Many brands talk about finding a “voice” and a “personality” for their social media platforms, but very few of them actually do it.
For an example of someone doing it right, I present to you, the Russel Athletic Bowl…
— RussellAthleticBowl (@RussellAthBowl) June 6, 2013
— RussellAthleticBowl (@RussellAthBowl) June 7, 2013
This is an annual college football bowl game that’s really only top of mind for fans for 1-2 months a year. But instead of going dormant on their social media properties for the other 10 months, they have created a fun, engaging and unique personality that keeps fans interested all year long. 4,300 followers can’t be wrong.