I don’t own a GoPro. Mainly because the stuff I can do doesn’t come anywhere close to being as cool as the stuff professional snowboarders, mountain bikers, surfers, rock climbers, race car drivers and others can do. No one wants to watch a switch 180 off of a small kicker at Breckenridge.
But that’s exactly why GoPro’s video content is so great. They make people want to buy their product by simply highlighting what the camera does best. No scripts, no voiceovers, no special effects…just compelling video with some saucy editing. Stuff that any of us could (theoretically) do.